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Partner Spotlight: PA Housing

We spoke to our support partner PA Housing and heard from members of their Tenancy Sustainment Team about their experience working with Lightning Reach and how they have benefited from being on the portal. PA Housing is a registered provider of social housing offering more than 23,000 homes across the Midlands, London and the South East. PA Housing offers a support fund which residents can apply for through the Lightning Reach portal, and also assist tenants in applying for other support they ma

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We spoke to our support partner PA Housing and heard from members of their Tenancy Sustainment Team about their experience working with Lightning Reach and how they have benefited from being on the portal.

PA Housing is a registered provider of social housing offering more than 23,000 homes across the Midlands, London and the South East. PA Housing offers a support fund which residents can apply for through the Lightning Reach portal, and also assist tenants in applying for other support they may be eligible for.

The Lightning Reach portal has transformed PA Housing's ability to administer support to their residents, freeing up over 50% of staff time while offering access to a broader range of support. Within the first few months of working together, PA Housing has already seen hundreds of residents sign up to Lightning Reach.

Life before Lightning Reach meant processing applications was frustrating and incredibly time consuming

Previous PA Housing Support Fund applications relied on a traditional process which led to severe delays in processing time due to incomplete forms, quality of supporting evidence and team bandwidth. Justine Hogg, Tenancy Sustainment Team Manager, reflects:

“It was very labour intensive, we didn’t have proper admin support so as Managers we had to do a lot of chasing for follow up information. I would probably be spending 3-4 hours a day managing and chasing up evidence on top of my day to day duties.”

While financial circumstances were considered, the information provided was frequently incomplete and illegible. Often, these were in the form of blurry pictures of statements taken on phones, missing relevant evidence. Justine continues:

“We looked at bank statements but the quality of evidence being provided made it difficult to do so.”

With an increase in demand the PA Housing team searched for a more efficient process

With the support fund expanded and an increase in residents seeking support, things got worse before they got better. A new more efficient process was needed, so PA Housing went live on the Lightning Reach portal in July. Nikki, Grants and Funding Officer, describes the great results so far:

“It's so much more time effective and it's easier to keep track [of applications]. With the Lightning Reach application form you get far more details, you get the specifics, the little bits that you can't expect an officer on the phone to go through because it takes so long…it puts everything you need in one place which leads to better customer service as you are giving them all round support.”

Another major time saver has been the reviewing of financial information enabled by the applicant's ability to securely connect their bank accounts through open banking. Nikki continues:

“Having open banking is amazing! I wish everyone had to use open banking.... It's so secure, data protection and data security for us means we're not having to store bank statements, which is a big issue with us with our systems. So that takes out a whole level that we don't have to worry about as a company as well.”

The team can now better understand residents' situations, enabling efficient signposting to prevent people from falling through the cracks

By consolidating all relevant information into a single, comprehensive application form, alongwith the time savings of processing applications, the team is now better equipped to understand a resident's circumstances and provide more all round holistic support.

“By filling out the [Lightning Reach] application, you get all the household details, who their energy supplies are, what they need help with and because they're filling out sections, it actually makes them think; Do I need help with that? So it's definitely a more thorough way of getting the help they need at one point. - Nikki

“It’s taking time back which has enabled the team to expand the support offering into income maximisation, not just benefits advice, but ways to save money on bills and whether they are getting the best utility deals etc - we have time to concentrate on the wider picture of a residents situation.” - Justine

Not only are the team able to offer support and signpost to other internal teams within PA Housing, residents are also able to access further support from elsewhere on the portal:

“You are not offering just one service, you are offering a multitude of services which gives people the opportunity to apply for several areas of support which they might otherwise not get.”

“It's nice to see that they are actually applying to other charities and organisations as well, not just to us. You can actually see all the support they've also applied to on the portal.” - Dawn, Grants and Funding Officer, describes

Helping with Governance - audit process, decision making and a standardised framework

The Lightning Reach portal has helped develop and shape internal processes, as Justine explains:

“As a decision maker and as somebody within the business that realises that there is a lot around risk and governance, what Lightning Reach is giving us is a very clear audit process which contributes very significantly into our decision making process - in particular the financial information. We have all the same information in the same format from every applicant so can treat and assess everyone the same.“

Working in partnership with Lightning Reach is highly recommended

We endeavour to build strong, fulfilling and lasting relationships with our support partners. It’s always rewarding to hear the impact the Lightning Reach portal is having both on our partners and the clients they serve, Justine’s closing remarks:

“With Lightning Reach we now have a sophisticated, slick application process. You are doing all the things we want to do but don’t have the capacity to do ourselves. It’s allowed us to free up our time to allow us to do other things including signposting. I’m amazed at how far we have come in a short period of time and it’s been really enjoyable working with a company that fits our ethos and what we want to do at PA Housing.”

If you are interested in discussing how the Lightning Reach portal could support your organisation in streamlining and accelerating the delivery of financial support to your service users, while reaching a wider range of potential clients to access support from your organisation quickly and easily, please get in touch with dave@lightningreach.org

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Sunderland City Council's Financial Wellbeing Service has a broad remit: improving access to financial support, advice and guidance for residents across the city, while addressing the link between financial insecurity and wider health inequalities. As Julie Egan, Financial Inclusion Manager, puts it, "financial wellbeing is absolutely part and parcel of people's wider health".

Like many local authorities, Sunderland faces rising demand, tightening eligibility for council-led support schemes, and limited capacity. The challenge was not a lack of commitment or expertise, but how to help residents access a complex and constantly changing support landscape without adding pressure to frontline teams.

Why Sunderland City Council partnered with Lightning Reach to transform financial support

Before working with us, the council used a wide range of channels to signpost their residents to support, but their limitation lay in not knowing the full range of support schemes that were out there, and ensuring information was always up to date. The teams could only promote support they already knew about, and there was always a risk that eligibility had changed or schemes had closed.

Julie explains: "We almost had a bit of a hard stop... We could only tell them what we had, with the caveat of 'please double check because it might now be closed'."

This created risk for trusted partners and frontline workers, who were understandably cautious about sharing information that might undermine their relationship with residents. It also made it harder to encourage self-service confidently. As Julie says, "once you've got that trust there, you don't want to break it, so it's really important to be confident that the information you are giving out is always correct."

Lightning Reach offered Sunderland a way to widen access to support beyond council-funded schemes, while giving teams confidence that information was current, verified and easy for residents to use.

Implementation: simple to start, built to scale

From the outset, signposting residents to find support via Lightning Reach was straightforward. Sunderland embedded Lightning Reach into its existing communications approach, adding it seamlessly to a topical communication calendar and partner conversations. "Lightning Reach just slotted in really seamlessly... it gave us another tool to work with," Julie says.

case sunderland results

Since partnering with Sunderland City Council:

  • 3,250 Sunderland residents have used Lightning Reach
  • £92,000 has been awarded to Sunderland residents directly through the portal, with an additional estimated £110,000 identified via signposting
  • £230,000 in benefits eligibility has been identified
  • Top support categories include energy and utilities, furniture and appliances, advice, and food and essentials
  • Residents take an average of 11 minutes to complete their profile and get matched to support

For the council, Lightning Reach has refreshed an offer that was at risk of becoming static. "The old offer was becoming a little bit stale... this came at a really good time to refresh our overall offer," Julie explains. Importantly, by providing digital, self-serve access, it aligned with Sunderland's wider City Plan, while remaining accessible to residents who might otherwise avoid traditional routes.

Broadening access to financial support and reducing stigma

A key benefit has been Lightning Reach's ability to reach people earlier and more broadly - not just those already in crisis or claiming specific benefits. Julie notes: "Lightning Reach has won over residents who previously did not engage because they didn't think they were eligible for support; there's a real sense that it is truly is for anybody."

This matters for preventative work. Frontline teams in Sunderland now have a simple, non-intimidating way to start conversations about money without committing residents to lengthy assessments or face-to-face appointments. "People who wouldn't walk into an advice provider or pick up the phone can self-serve at any time of day and still get the same level of service," Julie says.

That broader access has also strengthened frontline relationships. One housing support worker, who felt she had exhausted every option for a resident fleeing domestic violence, was able to secure around £400 in shopping vouchers through Lightning Reach just before Christmas. "It absolutely made the difference... it helped that relationship when doors had been shutting everywhere else," Julie explains.

Better insight, better value for money

Beyond outcomes for residents, the partnership has given Sunderland clearer insight into what works. The Lightning Reach dashboard and referral tracking allow the team to follow the journey from promotion through to awards - something that was previously impossible. "Following that customer journey all the way through to the award stage has been an absolute game changer," Julie says.

This has enabled evidence-based decisions about communications strategy and resource, and partner engagement, as they're able to identify and build on the most effective activity. "Now we've got the evidence to back it up," Julie adds.

A message to other councils

Julie speaks regularly with other local authorities and is clear about the value Lightning Reach brings in the current climate. "We are all in the same boat - budgets are getting smaller and eligibility is getting tighter. We need other options for support that we can connect people to."

For Sunderland, Lightning Reach has not replaced council provision; it has amplified it. Her conclusion is simple: "Why wouldn't you get on board with something like Lightning Reach? It's been a game changer."

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