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Simpler applications, faster support: how South Tyneside Council is removing barriers to financial help

Discover how South Tyneside Council improved access to council financial support, accelerated crisis assistance, and connected residents to wider help with Lightning Reach.

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South Tyneside Council supports residents through a range of services including welfare support, debt advice, discretionary housing payments and crisis support schemes.

When the council brought its Welfare Support Team back in-house, leaders wanted to take a more joined-up approach to supporting residents. Teams were often helping the same people, but information sat across different services and staff spent significant time manually gathering evidence, chasing documents and signposting residents to support.

The council partnered with Lightning Reach to simplify access to support for residents while reducing administration for staff.

Faster decisions and more complete applications

One of the biggest improvements has been the speed at which support can now be delivered.

Before Lightning Reach, residents applying for crisis support often had to obtain bank statements, send evidence separately and respond to multiple follow-up requests before a decision could be made.

Now, Open Banking (which enables individuals to give view-only access to their online statements) and a more intuitive application process mean staff receive much more complete applications from the outset. The result is dramatically faster decision-making.

South Tyneside has issued crisis support in as little as 20 minutes from application to decision. Previously, even the quickest applications took at least half a day, while many took several days due to missing information.

Digital voucher delivery has also removed a major barrier for residents in crisis. Instead of travelling to council offices within working hours to collect physical vouchers, residents can now receive support directly to their inbox.

Surprising levels of Open Banking adoption

The team expected some residents to be reluctant to use Open Banking. Given South Tyneside's demographics and historically high levels of cash usage, they anticipated around 40% uptake would be a success. Instead, adoption has significantly exceeded expectations.

As Sarah Lee, Welfare Support Team Leader, explains:

“We've been shocked by how many people are using Open Banking - looking at our stats, it’s used in about 68% of applications. Beforehand, we thought if 40% of people were willing to do that, we'd be happy!”

For staff, this has eliminated the need to chase paper bank statements and review large numbers of screenshots. For residents, it means accessing support much faster.

Challenging assumptions about vulnerable customers

One of the most valuable lessons from the partnership has been challenging perceptions about what vulnerable residents can do online.

South Tyneside has seen an 86% self-service rate, demonstrating that many residents are willing and able to complete applications themselves when services are designed to be simple and intuitive. This has allowed specialist staff to focus their time where it adds the most value.

As Sarah explains:

“With the majority of residents self-serving to support, we're now able to spend more time helping people with more complicated debts or submitting benefit applications which the residents can’t do for themselves. It’s a much more efficient use of our specialist resource.”

Helping residents access wider support

The council also wanted to move beyond providing short-term financial assistance and help residents address the root causes of financial hardship.

By integrating Lightning Reach into its application process, residents are now being connected to wider support including debt advice, benefits checks and budgeting assistance. This has been particularly valuable for applicants seeking help with housing costs.

As Victoria Hubbard, Support Manager for Revenues, Customer Service and Financial Support, explains:

“While the Council has limited Discretionary Housing Payment funds available for financial support, our priority is to help residents move out of the circumstances that prevent them from meeting their housing costs. This requires a more sustainable approach - ensuring individuals can access appropriate debt advice, maximise their household income, and develop effective budgeting skills. Lightning Reach provides a platform to support this, connecting residents quickly with the right financial assistance and guidance to improve their long-term stability.”

Today, 79% of residents applying to council schemes are also accessing additional support through Lightning Reach.

Delivering measurable impact

Since launching the partnership, more than 1,500 residents have signed up to Lightning Reach. The platform has helped residents secure over £108,000 in support, while identifying that residents are eligible for £99,000 in monthly benefits. Housing support, food and essentials, furniture and household appliances are among the most commonly accessed forms of support.

By combining faster application processing, higher self-service rates and better access to wider support, South Tyneside Council is helping more residents get the help they need while enabling specialist teams to focus on the cases that need them most.

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Sunderland City Council's Financial Wellbeing Service has a broad remit: improving access to financial support, advice and guidance for residents across the city, while addressing the link between financial insecurity and wider health inequalities. As Julie Egan, Financial Inclusion Manager, puts it, "financial wellbeing is absolutely part and parcel of people's wider health".

Like many local authorities, Sunderland faces rising demand, tightening eligibility for council-led support schemes, and limited capacity. The challenge was not a lack of commitment or expertise, but how to help residents access a complex and constantly changing support landscape without adding pressure to frontline teams.

Why Sunderland City Council partnered with Lightning Reach to transform financial support

Before working with us, the council used a wide range of channels to signpost their residents to support, but their limitation lay in not knowing the full range of support schemes that were out there, and ensuring information was always up to date. The teams could only promote support they already knew about, and there was always a risk that eligibility had changed or schemes had closed.

Julie explains: "We almost had a bit of a hard stop... We could only tell them what we had, with the caveat of 'please double check because it might now be closed'."

This created risk for trusted partners and frontline workers, who were understandably cautious about sharing information that might undermine their relationship with residents. It also made it harder to encourage self-service confidently. As Julie says, "once you've got that trust there, you don't want to break it, so it's really important to be confident that the information you are giving out is always correct."

Lightning Reach offered Sunderland a way to widen access to support beyond council-funded schemes, while giving teams confidence that information was current, verified and easy for residents to use.

Implementation: simple to start, built to scale

From the outset, signposting residents to find support via Lightning Reach was straightforward. Sunderland embedded Lightning Reach into its existing communications approach, adding it seamlessly to a topical communication calendar and partner conversations. "Lightning Reach just slotted in really seamlessly... it gave us another tool to work with," Julie says.

case sunderland results

Since partnering with Sunderland City Council:

  • 3,250 Sunderland residents have used Lightning Reach
  • £92,000 has been awarded to Sunderland residents directly through the portal, with an additional estimated £110,000 identified via signposting
  • £230,000 in benefits eligibility has been identified
  • Top support categories include energy and utilities, furniture and appliances, advice, and food and essentials
  • Residents take an average of 11 minutes to complete their profile and get matched to support

For the council, Lightning Reach has refreshed an offer that was at risk of becoming static. "The old offer was becoming a little bit stale... this came at a really good time to refresh our overall offer," Julie explains. Importantly, by providing digital, self-serve access, it aligned with Sunderland's wider City Plan, while remaining accessible to residents who might otherwise avoid traditional routes.

Broadening access to financial support and reducing stigma

A key benefit has been Lightning Reach's ability to reach people earlier and more broadly - not just those already in crisis or claiming specific benefits. Julie notes: "Lightning Reach has won over residents who previously did not engage because they didn't think they were eligible for support; there's a real sense that it is truly is for anybody."

This matters for preventative work. Frontline teams in Sunderland now have a simple, non-intimidating way to start conversations about money without committing residents to lengthy assessments or face-to-face appointments. "People who wouldn't walk into an advice provider or pick up the phone can self-serve at any time of day and still get the same level of service," Julie says.

That broader access has also strengthened frontline relationships. One housing support worker, who felt she had exhausted every option for a resident fleeing domestic violence, was able to secure around £400 in shopping vouchers through Lightning Reach just before Christmas. "It absolutely made the difference... it helped that relationship when doors had been shutting everywhere else," Julie explains.

Better insight, better value for money

Beyond outcomes for residents, the partnership has given Sunderland clearer insight into what works. The Lightning Reach dashboard and referral tracking allow the team to follow the journey from promotion through to awards - something that was previously impossible. "Following that customer journey all the way through to the award stage has been an absolute game changer," Julie says.

This has enabled evidence-based decisions about communications strategy and resource, and partner engagement, as they're able to identify and build on the most effective activity. "Now we've got the evidence to back it up," Julie adds.

A message to other councils

Julie speaks regularly with other local authorities and is clear about the value Lightning Reach brings in the current climate. "We are all in the same boat - budgets are getting smaller and eligibility is getting tighter. We need other options for support that we can connect people to."

For Sunderland, Lightning Reach has not replaced council provision; it has amplified it. Her conclusion is simple: "Why wouldn't you get on board with something like Lightning Reach? It's been a game changer."

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